Pubblicato: 24 Febbraio 2015
Sobriety, elegance, practicality and h24 for a shoe sexy but functional, that transcends the occasion of use to accompany the woman every step. Then, this is the winning combination of Roberto Festa, Italian brand of shoes which is great ascent, and on last February 18th opened in Milan its first store. Here the exclusive interview with the designer
Sobriety, elegance, practicality and h24 use, these are the three winning features of Roberto Festa shoes, brand of Italian manufacturing tradition, in great rise in our national territory. Firstlyu, his models of shoes appeared at the foot of the latest fashion trend setter, influencer, and women in the world of the show, and after the share obtained in the urban-glam environments of the Italian capital of fashion, Milan, Roberto Festa finally opened the long-awaited first showcase store in the City at 11th of Corso Matteotti, right next to the street of luxury, Via Montenapoleone, in Milan. Then, the first monobrand store of the brand is all lights and shoes, every inch is dedicated to footwear, the great stars of this "baptism", and only 30 meters you can appreciate each kind of stylish items: from the classic pumps ( decolletes) or slip-ons to sandals or platformate wedges, from high boots or lower, to the studded ballerinas. Indeed, it has been a nice finish for the emerging brand, which boasts among its collaborations Casadei and Cafe Noir. Furthermore, you should consider that prices are affordable, and this gives Roberto Festa's products an appeal very attractive. Then, at the new store opening, Trinketadvisor personally met the designer Roberto Festa who allowed an exclusive interview in which he revealed the secrets of his success:
DD: Clean lines and heterogeneous, but always chic going on, in few words, elegant style mood, then this is the philosophy of Roberto Festa. Can you explain deeply what really inspires your collections?
RF: There is not a concept, it's so many different feelings. It has been many years that I only do this, I mean, that I devote myself to this, the shoes, for generations; and then I play the female in my DNA. Therefore, my inspiration is the essence of the woman in her pure femininity: clean line very feminine, sexy but functional.
DD: We like sexy but functional! In other words?
RF: That is, the shoe must not be by chance, only by event, decorative, but must be essential, something that you can put in the office, or otherwise worn for 24 hours and especially multifunctional, not only from the theater, or cocktail.
DD: Model favorite?
RF: The neckline, which seems, per'altro simple, but it really is the most difficult to do.
DD: Future projects?
RF: Right now we are very happy that we will do the next openings (Istanbul, Venice, London). So far we have worked hard on the substance. Now it is time to dedicate to the image. The basic idea is space-contained, highly visible, with stores in strategic locations. It 'difficult, because there is behind a search, but this is my idea.
Special thanks to all the staff and Ianzito Alessandra Alessandra Ianzito Pr & Events, for the wonderful event and for allowing this interview.
At the store opening in Corso Matteotti, Milan. Just a while to hold my phone and take a picture
A selfie with the super designer Roberto Festa. I cannot missed it!