Pubblicato: 30 Novembre -0001
And at the end of the day, your feet should be dirty, your hair messy and your eyes sparkling
Expo 2015, the biggest event ever organized on nutrition and feeding, from May 1 to October 31, Milan will be the focus of the world, the capital of food and everything that revolves around it, especially policies related to the guarantee of livelihood for all peoples, respect for the planet and its balance. In little more than 1 million square meteres 140 countries have set up pavilions where the culture and tradition of their lands are represented through interactive courses that promote new solutions and technologies for a sustainable future and a balanced diet and healthy. However, Expo is not only the biggest event of gastronomy, is also art, architecture, fashion design. And it is on the latter that I want to focus in this post. In every corner of the exhibition’s space, behind the great halls, those where there is always a line and the external structure is so particular and emblematic of opinion a clear invitation to the visitor to come in, there are so many small places where the preparations are essential but dignified, without LED wall or interactive video, then the attention is focused on photographs and products. Furthermore, coffee is the base product for all, bitter, sweet, aromatic, that is, and local crafts frames. However, is in the smallest pavillons that you can find the "most interesting finds of fashion: shawls, robes and veils embellished with embroidery, beads and ethnic ornaments, necklaces, bracelets, bags, hats and jewelry of all kinds, damage color and substance. These are the proposals of Yemen, East Timor, El Salvador, Guatemala, Kenya, Burundi, Tanzania, Afghanistan, and all the pavilions of the same tenor and neighbors.
Then, there are spaces with higher visibility. Among them, some are a must visit.
- Azerbaijan: the pavilion consists of three huge spheres, embedded in one another to represent the diversity of elements and cultures that live in the country. At the entrance of the pavilion, by made in Italy design (project team "Symmetrical"), the visitor is at the center of a compass, indicating the geographical centrality of Azerbaijan, with LED-shaped totem in the background. These last, project films made with the technique of time-lapse on culture and society. Projections of this kind, more generally, characterize the entire construction of Expo. The first sphere, is characterized
for the presence of a plane of suspended crystal to walk above, and an installation of light to describe the geomorphology of the country. The second sphere, is dedicated to biodiversity and natural wealth of the country. It is characterized by a particular installation of lights within a structure of wood. The light beams draw the trunk of a tree whose foliage is made of real branches of pomegranate, symbol of life and prosperity. The third sphere symbolizes the contrast between innovation and tradition. An inverted tree with the roots toward the sky, the source of traditions from which to draw inspiration to fuel an innovative vision of the future translates this dichotomy. The undulating walls symbolize the wind blowing over the country. On the ground floor, a musical stave wood with metal inserts, the Music Wall, pays homage to the importance of music, a World Heritage Site.
- Japan Pavilion: be patient, the queue for this pavilion is the longest of all, but just be able to cross the threshold of the entrance, you will be screened in a parallel dimension, a paradise of lotus flowers, lush green vegetation, rice fields, storks and Japanese folklore. The relationship between man and nature, developed according to the different geographical areas of the country, is the main theme, and finds its expression in 3 special exhibition rooms: one dedicated to movies, the herbarium, and that of horgami which shaped treats with typical Japanese dishes or fish.
- China Pavilion: a carpet of orange flowers, compound in ordered flowerbed, on board of which Chinese dogs are the guardians of the various entrances of the floral maze, leads the visitor to a swaying structure, reminiscent in form of the famous Wall of China, and it has the roof bamboo which allows natural light to filter wing, and therefore to reduce energy consumption. A journey totally dedicated to the 24 periods of Chinese agriculture, including LCD screens, ancient books on grain and terracotta sculptures that show the preparation and cooking of some typical foods, driving up to an installation of ears of corn, high and bright, with LEDs that change color. The message is one, very clear: promote sustainability.
- Colombia, with its tropical design and interactive displays that tell the morphology, agriculture, and the traditions of Colombia dividing the territory according to three climate zones;
- Thailand, with its traditional design and films that tell the story of the country through the relationship between the monarchy and agriculture;
- Vietnam, for the beautiful design and dance in traditional costumes;
- Qatar, with its sand dunes and waterfalls of light such as light posts on nutrition
- Russia, with its design and architecture, which incorporates inspirations from the Soviet and Russian pavilions of previous World Expos.
- Brazil, with the net suspended in mid-air on which to walk to access the restaurant. The plot creates a roof pierced by the plant species on display.
And if you want to stay around the world, with an ethnic style that recalls the colors and landscapes of Mama Africa, you cannot miss the tribal geometries of Joy Uche apparel, emerging designer in the Italian street scene who follows the wake of Stella Jean creations and propose dresses by an essential shape but sparkling and gorgeous fantasies. Then I have to say thank you to Terenzi Communications Press Office for introducing me to this brand.
Tree of Life
Afghanistan + Burkina Faso
Other countries from Africa
Burkina Faso + Tanzania